Strategic Management

CONTENTS

Block I : Strategic Management

1 Strategic Management : An Overview

Block II : Strategic Appraisal

2 Strategic Intent, 3 Environmental Appraisal, 4 Environmental Scanning, 5 Organizational Diagnosis

Block III : Strategic Alternatives

6 Strategic Alternatives, 7 Business Level Strategies, 8 Strategic Choice

Block IV : Strategic Implementation

9 Activating Strategies, 10 Structural Implementation, 11 Behavioural Implementation, 12 Operational Implementation

Block V : Strategic Evaluation and Control

13 Strategic Evaluation and Control, 14 Applying Strategic Management