CONTENTS

Block -I: Business Research

Research Methodology, Research Design, Sampling, Scaling Techniques, Data Collection.

Block -II: Data Presentation

Processing and Presentation of Data, Measure of Central Tendency, Measures of Variation and Skewness.

Block III: Hypothesis Testing

Tests of Hypothesis I, Tests of Hypothesis II, Chi-Square Test, Qualitative Research.

Block IV: Statistical Analysis

Correlation and Simple Regression, Computer Applcations in Research Methodology.

Block IV: Presentation of Research Findings

Report Writing